外贸函电
本书是依据《国家中长期教育改革和发展规划纲要(2010—2020)》的指导精神,并结合教育部最新颁发的教学指导要求及高职高专院校教学特点编写而成。
本书涉及商务书信写作的基本原则,内容涵盖建立外贸关系、询价、报盘、回盘、订货、谈判、付款、包装、索赔等不同外贸商谈环节实例及语言的具体运用,同时又介绍了外贸企业常用的几种办公书信的写作。对于具体商务沟通活动中所需要注意的沟通技巧和注意事项,也以文化小贴士的形式附于每个单元之后,并提出了很多切实可行的建议。
本书既可作为外贸专业或外贸辅修专业学生的教材,又可作为外贸从业人员及业余自修者的学习用书和工具书。
Unit One Basic Knowledge of Business-Letter-Writing
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Opening Sentences and Closing Sentences
Exercises
Unit Two Establishing Business Relations
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Establishment of Business Relations and Credit Status
Exercises
Unit Three Enquiries and Replies
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Enquiries and Replies
Exercises
Unit Four Offer and Counter-offer
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Offer and Counter-offer
Exercises
Unit Five Order and Conclusion of Business
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Order and Conclusion of Business
Exercises
Unit Six Payment
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Payment
Exercises
Unit Seven Letters of Credit
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Letters of Credit
Exercises
Unit Eight Packing and Shipment
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Packing and Shipment
Exercises
Unit Nine Insurance
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Insurance
Exercises
Unit Ten Complaints and Claims
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Complaints and Claims
Exercises
Unit Eleven Agency
Brief Introduction
New Words and Expressions
Notes
Useful Expressions on Agency
Exercises
Appendix I
Appendix II
参考译文与练习答案
参考文献